Marketing Manager in Superior, WI at Barko Hydraulics LLC

Date Posted: 2/6/2018

Job Snapshot

  • Employee Type:
  • Location:
    Superior, WI
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

The Position

Seeking high energy Sales and Marketing Manager to develop and execute marketing and pricing strategies and product development programs targeting to new and existing markets. The successful candidate will use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers focused on meeting company sales objectives.

Job Description

Primary Responsibilities

  • Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for products and services.

  • Develops and manages marketing operating budgets.

  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

  • Monitors competitor products, sales and marketing activities.

  • Guides preparation of marketing activity reports and presents to executive management.

  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

  • Represents company at trade association meetings to promote product.

  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Job Requirements


Minimum 4-year degree in Business or Marketing or equivalent experience preferred.

Five years of related experience with progressive management experience.

Skills amp; Relevant Work Experience

Strong computer skills utilizing MS Office applications.nbsp;

Excellent oral and written communication skills.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.


Must be able to travel up to 50 of the time.

Position Type and Expected Hours of Work

This is a full-time position that requires regular, on-site interaction with team.nbsp; Regular and reliable attendance during established business hours is required.




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