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Marketing Content Specialist 1 in Rome, NY at BARTELL MACHINERY SYSTEMS, LLC

Date Posted: 12/26/2018

Job Snapshot

  • Employee Type:
  • Location:
    Rome, NY
  • Experience:
    Not Specified
  • Date Posted:

Job Description

BARTELL MACHINERY SYSTEMS, L.L.C. is a global leader in providing highly-engineered industrial manufacturing equipment for the Tire & Rubber, Oil & Gas, and Wire & Cable industries with a commitment to innovation and customer satisfaction. Our highly skilled and diverse professionals possess generations of industry knowledge, making Bartell a recognized leader with over 8,000 systems in operation worldwide. Bartell offers full-time opportunities, co-ops and internships. Many of our employees have launched life-long careers and you too can be a part of a global company that works together on some of the world’s largest and unique industrial equipment. Opportunities for career progression within the many divisions of this company are outstanding if you are ready to take the challenge.

The Position

This position is a member of the Marketing department. The Marketing Content Specialist will report directly to the Director of Marketing and New Business Development. The Marketing Content Specialist will be an integral part of the execution of various initiatives set forth by Director of Marketing and New Business Development with a primary focus on the development, coordination and management of all content for Bartell Machinery Systems. The Marketing Content Specialist will be responsible for ensuring both externally and internally created content is in line with brand standards while being grammatically and technically accurate. The position will collaborate with the various departments and global offices to make certain all information is on-brand and consistent in terms of style and quality across all channels.

Job Description

Primary Responsibilities

• Accountable for all content marketing initiatives in both print and digital media forms that support strategic initiatives, drive website traffic, customer engagement, and sales leads, while delivering a positive ROI.

• Collaborates across functions and departments to deliver effective content marketing materials to meet the business objectives at the lowest possible cost.

• Editorial requirements include working knowledge of Search Engine Optimization (SEO), content categorization and structure, content development, distribution and measurement.

• Development of editorial and content calendar.

• Clear communication and collaboration with creative resources including graphic designers and other external consultants.

• Development of print, digital, video, social media and website graphics to support business objectives

Job Requirements


• Bachelor’s Degree in Marketing based discipline with 3-5 years of experience, Associates Degree in Marketing based discipline with 5-8 years of experience, or 8+ years of job-specific work experience.

Skills & Relevant Work Experience

• Demonstrated experience with maintaining and developing content

• Demonstrated experience with social media accounts, website development and analytic tools (Such as Google Analytics) and email campaign tools

• Demonstrated experience with Adobe Creative Suite and MS Office (Outlook, Word, Excel, and PowerPoint) • Proficiency with Microsoft SharePoint and WordPress a plus

• Excellent written and verbal communication skills

• Self-starter, forward thinker and an effective, persuasive communicator

Travel Requirements: Up to 20%


Interested applicants should go to to apply. 6321 Elmer Hill Rd., Rome, NY 13440 ●●315-336-7600


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